PERFORMANCE ADS
Ads Ranger
Strategy and optimization for Meta, Google, TikTok and native. Budgets allocated by ROI and CAC efficiency.
MetaGoogleTikTok
Class: Marketing MageLv.34
Spending on ads but can’t tell which dollars bring in customers? I help growth teams fix their tracking, cut wasted spend and scale the channels that actually convert across Google, Meta, TikTok and affiliate. The same playbook behind 1,000+ campaigns and $20M+ in managed ad spend.
1,000+Campaigns
$20M+Ad Spend
8+ YearsExperience
Google · Meta · TikTok · …Channels
Player one, at a glance.
Hi, I’m Xuan Truong, Digital Marketing Manager at Cake by VPBank. I lead digital acquisition and growth for a range of financial products: current accounts (CASA), cash loans, credit cards, term deposits and GlobalX.
Over 8+ years I’ve worked across fintech, banking, e-commerce and retail at VIB, True Digital, MyKingdom and Lixibox. I run Meta, Google (Search, Display, Remarketing, Shopping, Video), TikTok, affiliate and native campaigns plus SEO, always measured against CTR, CR, CPA and ROI.
My second weapon is data: GA4, Google Tag Manager, Adjust, BigQuery, SQL and Looker Studio for measurement, attribution and decisions. I studied at Banking University of Ho Chi Minh City, work in English and Vietnamese, and hold the Google Ads Video certification and Facebook Marketing Partner credentials.
What do you need? Pick a class. Each one is something I do.
Strategy and optimization for Meta, Google, TikTok and native. Budgets allocated by ROI and CAC efficiency.
User acquisition for apps and financial products. Full-funnel optimization through A/B tests, segmentation and landing pages.
Measurement and attribution frameworks on GA4, GTM, Adjust, BigQuery and SQL, with automated Looker Studio dashboards.
Affiliate channels, traffic partnerships and marketing automation that runs reliably.
Where I have been so far.
Leading growth for CASA, cash loans, credit cards, term deposits and GlobalX. Running Meta, Google, TikTok, affiliate and native channels, and building the measurement framework on GA4, GTM, Adjust, BigQuery and Looker Studio.
★ Skills unlocked: growth, attribution, agency managementBuilt and scaled acquisition campaigns for a banking app across social, SEM and display. Improved ROI and CPA on every channel and reported funnel and budget dashboards.
★ Skills unlocked: ASO, SQL, BigQueryAcquired new users through Facebook, Google and TikTok. Ran traffic partnerships with TrueMoney, Viettel Media and My Viettel. Automated dashboards with BigQuery and Data Studio.
★ Reward: major partnersIndependent consulting on performance marketing, market research, acquisition strategy, marketing analytics and the MarTech stack.
★ Reward: cross-industry insightToy retailer with 200+ stores. Ran Facebook and Google (GDN, SEM, Shopping, app installs) plus marketplace ads on Tiki, Lazada and Shopee, tracked with GTM and GA.
★ Reward: e-commerce salesManaged every digital channel for a beauty e-commerce platform. Helped Lixibox become the 3rd largest cosmetics e-commerce startup in Vietnam within 4 months.
★ Achievement: top 3 in 4 monthsA grounding in banking and finance that later became an edge in fintech marketing.
Achievements and certifications picked up along the way. Click to open.
1,000+ campaigns across Google, Facebook, TikTok and ad networks, optimized for CTR, CR, CPA and ROI.
Helped Lixibox become the 3rd largest cosmetics e-commerce startup in Vietnam.
GA4, GTM for web and app, Adjust, BigQuery and Looker Studio: tracking standards, naming conventions and attribution at Cake by VPBank.
User acquisition for the VIB app across social, SEM and display, focused on ROI and CPA.
Google Ads Video Certification.
Facebook Marketing Partner.
The final boss of most marketing teams. Let’s take it down.
☠ THE BUDGET BURNER
A wild boss appears! Choose a move.
VICTORY! Want to beat the real one?
⚔ INVITE ME TO YOUR PARTYThe tools I reach for every day. Hover or tab through to inspect.
Things people often ask.
Digital Marketing Manager at Cake by VPBank, responsible for customer acquisition and growth across digital banking products.
Multi-channel performance marketing (Meta, Google, TikTok, affiliate) combined with measurement and analytics (GA4, GTM, Adjust, BigQuery, SQL).
Banking and fintech (Cake by VPBank, VIB, True Digital), toy retail (MyKingdom), beauty e-commerce (Lixibox) and cross-industry consulting at Belle Lab.
On the xuantruong.net blog, where I write about performance marketing, measurement and growth. Connect on LinkedIn for updates.
Want to talk growth, performance marketing or working together? Send me a message.
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